Discount brand store Bargain Buys will open in Middlesbrough this week, creating 20 new jobs for the town.
The tills will start ringing at the store on Cleveland Retail Park on Friday.
The Poundworld Retail-owned chain, which also has a branch in Stockton, Newcastle and Leeds, is set to rival major discount chains Home Bargains and B&M.
The group claims the UK discount sector is currently worth an estimated £10bn, as value retailers including Lidl, Aldi and Poundworld continue to steal market share from the major supermarkets.
As part of opening celebrations Bargain Buys, which will open next-door to Marks and Spencer on the retail park, is teaming up with local children’s charity, Zoë’s Place Baby Hospice. Volunteers from the charity will be raising money to help the Middlesbrough hospice provide palliative, respite and end-of-life care to babies and infants aged from birth to five years old suffering from life-limiting or life-threatening conditions.
Clare Freer, store manager at Bargain Buys said: “We’re really excited to be opening our first Middlesbrough store and we can’t wait to see how the new brand is received by savvy shoppers looking for an amazing deal.
“We’re anticipating a busy opening with thousands of bargain hunters expected across the opening weekend looking to make the most of the final January sale deals.”
Bargain Buys is a new value brand to join the UK market and the chain plans to open 20 stores in the next six months. Created by the same father and son team behind single-priced retailer Poundworld, the store at Cleveland Retail Park will be the 25th to open in the UK.
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