Middlesbrough-born artist Mackenzie Thorpe is using his iconic red heart for a British Heart Foundation campaign.
The image of a heart is prominent in many pieces of the artist’s famous work and he has joined up with the charity for its “Wear It, Beat It” campaign to raise awareness of the killer disease.
To celebrate ‘the heart’ and to encourage people to support the fundraising campaign Mackenzie’s new website features a virtual showcase of his hearts called #apushforallhearts.
While reflecting on the pictures, viewers also have an opportunity to vote for their favourite to be in with a chance to win a signed copy of Mackenzie’s new book ‘Out of the Shadows’.
A special ‘heart’ themed greeting card is also available with all proceeds going to the British Heart Foundation.
Mackenzie said: “When I heard about this campaign I wanted to get involved for two reasons. Firstly, we all have lost someone, or know someone who has suffered with heart disease and it is vitally important that the British Heart Foundation’s life-saving research and education programme is supported.
“Secondly, I use the image of the heart in my work in many different ways, from duffles to big heads through to more contemporary works and I know how popular these images are.
“If I can use this recognition to support the ‘Wear It, Beat It’ campaign then I am delighted to do so. I will be encouraging my team to wear red on 6th February.”
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