It's been the talk of social media for weeks but a new eaterie in Middlesbrough has finally revealed its secret location.
Shrouded in mystery, Nosh Healthy Kitchen has kept hungry Teessiders waiting to see where it was going to open.
Situated in the heart of Middlesbrough, it was today revealed that the new healthy food restaurant will open on the corner of Linthorpe Road and Southfield Road, next to The Keys.
The date it will open will be revealed next week.
It is owned by Jason Jahangiry and his dad Shari Jahangiry. Jason, 25, is from Durham originally where Shari still lives but moved to Middlesbrough to study product design at Teesside University.
People who signed up to Nosh’s newsletter were told the location at 4pm before they plan to post the details on Facebook at 7pm.
They said if anyone is disappointed with the location there will be a delivery service.
There is currently no door to the restaurant but a new floor to roof glass front will be installed in the next week or two.
After travelling the world and living in London, Jason decided to come back up north and has lived in Acklam for the past four years.
Shari has worked as a chef in many reputable restaurants and hotels for more than 30 years, including Raymond Blanc’s flagshop hotel, Le Manoir, Le Petit Blanc, and worked all over the world.
“Nosh Healthy Kitchen is new concept fast food restaurant serving delicious fresh, healthy meals,” said Jason, who also owns a clothing line called FAWN, which is currently collaborating with American Apparel.
“All food served will have calorie/nutrition breakdowns and will have a range of foods types suiting the customers needs including gluten free, vegan, and vegetarian meals.
“We will also have meals that are suited for people’s needs and aims - slimming meals, muscle-building meals, detox meals.”
Jason had the idea a few years ago when he found it “quite difficult to treat myself with a takeout without feeling guilty”.
“Like most people, I like to go to the gym and live a healthy lifestyle,” he said.
“I had a short spell of living in London where this healthy diet was easily achievable.
“There were a number of chains down there that you could grab a quick meal from that weren’t as bad as your usual fast food.
“With my dad being so experienced in the food industry, I knew the gap in the market could be filled, and that’s when Nosh was created.”
They decided to keep the location a secret because “we had a lot of site renovation going on and didn’t want the pressure of people rushing something that needed time to do. Also, Middlesbrough hasn’t really got anything like this, so we wanted to make this a big event and get people as excited as we are.
“We have had an unbelievable response. When we created the Facebook page, we didn’t realise how interested people from Middlesbrough were in looking after themselves.
“The page has been so positive and we have gained so much initial knowledge, which has been reflected on how we have created the menu.
“The Facebook page has now got over 5,000 likes before we have opened, which we are over the moon with.”
Meals will start from £4.
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