For some prom dress preparations start long, long before the gowns hit the rails.
Long and sleek or full and floaty - teenage girls across Teesside are sure by now to have a firm idea in mind of their dream dress.
Here Middlesbrough's Destiny Bridal, Prom and Eveningwear has showcased the many designs it has on offer for the summer prom season.
Ellen McNulty has owned the Newport Road shop for five years.
See all our Prom pictures from last year HERE
“This year they are still being inspired by lace and many have high necks," the 49-year-old said.
“The style has come from the wedding industry and into prom dresses.”
Ellen says that the girls have been visiting the store for some time in hope of finding their dream dress.
She said: “They have been coming in since last year!
“However I’d say the bulk of girls come to us between January and April.”
The dress shop owner says it’s an experience that the girls enjoy.
“It is an experience for them - an exciting one," added Ellen.
“I suppose it’s a bit like a wedding!”
The pretty designs have been modelled by girls from across Teesside including Abigail Bryan, 18, Jade Cracknell, 16. Kerry Dicken, 15, Scarlett Lancaster, 15, Esme McGhee, 16 and Ruby-Mae McGhee, 17.
The dresses range in price between around £300 and £450.
Make-up is by beauty therapist Georgina K, who is based within Destiny.
Want to see how the styles compare with last year? Here's some 2014 designs
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