Redcar Bears fans won’t be going to South Tees Motorsports Park to watch their team this season - they’ll be going to the Media Prima Arena.
The Ecco Finishing Bears won’t be leaving their home on Dormer Way - the stadium, opened in 2006, has been given a new name.
Dubai-based Media Prima have agreed a one-year naming rights deal with the club.
And the company, who have previously sponsored Bears meetings and backed riders, have a a rolling option to extend the arrangement into the future.
Media Prima produces documentaries and works with Oscar-winning actor Morgan Freeman and X Men star Sir Patrick Stewart among others. The company’s publishing arm has produced authorised biographies for the leaders of several countries.
Bears promoter Brian Havelock welcomed the deal, and said: “To my knowledge, Redcar is the only speedway club in Britain to have backing from a Middle Eastern firm.
“I have always said that the sport can attract commercial deals from far afield, as speedway may not hold the cache of football, for example, but it remains as attractive and as thrilling as it ever has, and as commercially viable.”
Media Prima finance director Paul Wilkin said: “In the past we have enjoyed hospitality at events like horse racing, tennis, football and while the likes of Ascot and the Emirates Stadium offer a more recognisable environment, speedway at Redcar offers something different.”
The team take to the track for the first time in next Saturday’s press and practice day at the Media Prima Arena with a meet the riders evening in the Bears Bar from 7pm.
Their opening meeting is against Workington on Thursday week.
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