A campaign celebrating Middlesbrough’s ongoing regeneration and growth has officially been launched.
Middlesbrough is Changing puts the spotlight on the huge array of cutting edge developments currently breathing new life into the town.
Young people from across Teesside, chosen to represent various strands of the town’s regeneration, met at Middlesbrough College today to mark the start of the high profile campaign.
Middlesbrough Council chief executive, Mike Robinson, said: “The transformation currently taking place across Middlesbrough is taking the town on to a whole new level, ensuring it can compete with other towns and cities up and down the country.
“Investment of half a billion pounds shows real confidence in the town’s future and its hard-won reputation for state of the art education facilities, business innovation and success, world renowned medical facilities and much more.”
The campaign is promoting major investments totalling £500 million which are equipping the town for the 21st century and helping to drive social and economic change.
Local and national businesses continue to show their faith in the area, including a £12.5 million investment in a new rail terminal and steel store by homegrown success story AV Dawson. Charles Clinkard is also on the verge of a £3 million investment in a purpose-built 40,000 square foot headquarters and distribution centre at Cannon Park.
Investments also include the 138-room Holiday Inn Centre Square development which will bring more visitors to the town and more money into the local economy.
Middlehaven, the historic heart of the town, is also flourishing with a £2.6 million Heritage Lottery Fund refurbishment of the Tees Transporter Bridge and the creation of a £1.6 million community park, part-financed by Able UK, both due for completion this year.
Middlesbrough is Changing will join up wth the successful lovemiddlesbrough brand to showcase the reinvigoration of the town and residents will be invited to play their part.
The coming months will see competitions for schools and social media campaigns, allowing people to connect with the changes in Middlesbrough and talk about what they mean to them.
Mike Robinson added: “We are creating thousands of new jobs, supporting new and growing businesses and creating new learning and leisure opportunities for the people of Middlesbrough and beyond.
“Young people are the future of our town. They symbolise the opportunities we are creating here and that’s why they are at the heart of Middlesbrough is Changing.”
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