Samsung has ushered in a new smartphone, which runs on a platform made by the company itself, as it starts ditching the Google Android operating system.
Samsung Z, which uses the Linux-based Tizen platform, developed in cooperation with Intel, flaunts a slim design, a 4.8-inch high-definition display, and a fingerprint security sensor.
It is to hit the shelves in Russia later in the year before taking on the rest of the global market.
D.J. Lee, Samsung’s head of global sales and marketing, said in the statement, “The Samsung Z integrates the power and adaptability of the Tizen platform, enabling users to browse the web faster and utilize applications more effectively.”
In introducing the device, Samsung is going head-to-head with Apple Inc, whose smartphones likewise use the company’s own operating system. The company would also be serving the customers through a Tizen Store, which would be offering apps additional to those already installed on the device in another move emulating Apple’s solutions.
Ian Fogg from the IHS global information company, however, has said, “…by going down the Tizen route, the risk is the firm doesn’t have enough high quality apps available to make the devices good enough for consumers.”
HN/HN
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