Boro Taxis will create 50 new driver jobs after a surge in business sees bookings speed up by several thousand a week.
The company, which is one of the largest firms of its kind in the North-east, says new technology installed by the company has contributed to the rise.
Bookings have soared from between 70,000 and 80,000 jobs a week to exceeding the 80,000 mark.
Working at peak levels, this equates to more than 4m a year.
To meet the growing demand for its services, the company is recruiting more drivers who all undergo intensive training and rigorous vetting, and hopes to increase staff numbers to almost 950.
Mohammed Bashir, founder of Boro Taxis, which has a fleet of more than 800 vehicles, said: “The growth in business is a combination of an increase in corporate clients and more bookings from individual members of the public.”
Boro Taxis recently invested a six-figure sum installing state-of-the-art software, focusing on improving how the company dispatches taxis and the operation of its accounts.
Mr Bashir added: “Our recent investment in the latest technology, allied with our mobile phone App and the ability for customers to book online via our website, has have all contributed to this increase in business.
“It seems that the economy on Teesside has taken a turn for the better with people going out more leading to a noticeable increase.”
The computer upgrade has improved customer service levels and administration, providing electronic invoicing in response to customers’ evolving requirements.
The hi-tech system continues to allow the dispatch control centre to communicate with its drivers but now will enable customers to talk directly to the driver who is picking them up and vice versa.
Boro Taxis’ workforce is made up of a mixture of direct employees and self-employed drivers.
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